Business BiTES - "Pricing for Profitability"
"Pricing for Profitability"
Price plays a critical role in your business, not just for its effect on sales and profitability.
That's because price is also one of the signals that customers use to judge the quality or value of your product or service.
In other words... price has a psychological effect on consumers and can be used as part of your brand building efforts.
Charge too much, and you may find that no one wants to buy from you. Charge too little and people may consider your product or service inferior. So it's important to get the price just right!
In this workshop, expect to get tips on how to strike the right price, at the same time as ensuring that sales revenue covers your costs and delivers a reward for effort.
This Business BiTES will cover:
Fixed and variable costs
Mark - up and margin
Kevin Bascomb, Business Advisor BEC Advice has extensive marketing background, including operating his own marketing and business development consultancy. Specialising in the wine and tourism industries and management of a multi- outlet retail fashion business.
Kevin also has 8 years as Sales and Marketing Manager All Saints Estate Winery in Rutherglen, building the business into a must see visitor destination and building a significant direct to customer loyalty program that become a benchmark in the industry.
**Limited seats available** This is a FREE event!